It's not that clients won't be madly obsessed with you once they know how great you are; it's that right now, your brand isn't supporting that story. Good news: we're going to fix that.
Every Friday you’ll find me in your inbox with the latest and greatest in the world of brand design.
And while the echo of my art school lecturers still reverberates in my brain, I’ll tell you what I told them… I’m not here to create art, I’m here to create commercial value.
So while yes there will be beautiful examples of brand design done well there will always be commercial logic behind everything I share with you.
Because if there is one thing I am a cheerleader for it’s having it all. And when it comes to your brand you can have your cake, eat it and own the effffffin bakery!
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